Boost your Site Meaning

Good luck finding these tips anywhere else. The Blind Guy is in pursuit of the technology for Meaning.

Why bother?

Because only a few other websites bother. You need any leverage you can get, and a good content strategy is very good leverage. And it doesn’t require 100% tedium either.

Because meaning gives your site emotion, and emotion is how you attract a passionate, engaged & demanding community.

There is an emerging trend to connect content across the Internet. I am working on one I call “The Meaningful Web”. If your site is well-structured contextually with tags & images, you have a huge edge over your competition.

Here are things you can do to enhance your content
• Write up a Narrative Plan. What topics do you want to cover in your site? Treat each narrative as a mini-site, with their own section of your category, a menu item, landing/section pages and even separate audiences. You could have a Mail-chimp sub-list, Social Media channel to support each narrative.
• Populate your narratives with multiple content types & media. If you have an online store, tie blogs & products to each narrative.
• Use an auto-tagger.
• Tag as often as you can and always try for multi-word phrases or acronyms when possible.
• When you come up with a new concept, do add your new phrase to older articles. This is work but it pays off.
• Use pictures. If you can. Pictures are labor intensive and may involve royalties. Each one is a hassle, but they add beauty & emotional impact to your articles.
• Reuse your pictures. Placing them in different, relevant posts enhance a connection & may enhance your picture SEO.
• Meaning applications can use pictures to establish contextual connections between articles and even connect your post to another post on another website in the future.